Strengthening its position as a global fashion leader, FRENCH CONNECTION is pleased to
announce the re-launch of their website, debuting for Spring/Summer 2008. In line with the
brand’s drive to be original, distinctive and accessible, the revamped website features
improved e-commerce capability coupled with features that appeal to their worldwide audience.

Produced by British Web designers ‘The Commerce Partnership’, the site includes new
features such as ‘Editor’s Picks,’ ‘Style Finder’ and ‘New Arrivals’. With the addition of multiple
product shots, hot spots and the use of AJAX technology, the website,
www.frenchconnection.com, serves a platform for the brand to implement additional new
features down the road, such as the introduction of a childrenswear collection available
exclusively online for Autumn 2008.

In addition to current sections; which include womenswear, menswear and accessories, pages will be added to reflect growing product categories such as footwear and handbags, as well as recent press coverage, a fashion blog and a section detailing current retail promotions. The updated site is expected to double online sales revenue over last year.

“Although we value our brick and mortar, we are genuinely excited about the expansion of our
web site. We believe this initiative will help take FRENCH CONNECTION in a new direction with
the ability to expand our brand reach and increase our customer base. We look forward to
demonstrating significant growth in our online business during 2008,” said Andrea Hyde,
President and CEO of French Connection.